Initiatives

GOAL

• Give people the ability to check their biological age in eZdrave and to track how it changes over time relative to their chronological age.
• Develop targeted policies to improve Bulgarians' health and extend their lifespan based on insights generated by the system.

STRATEGY

• Calculate the validated and widely used biological age metric PhenoAge from blood biomarkers measured in routine lab tests covered by the national health insurance system.
• Compare PhenoAge with chronological age to determine the acceleration or slowdown of biological aging. Where repeated tests exist over time, individual trends would also be calculated so that people can view them as charts in eZdrave.
• Use machine learning to uncover links between faster or slower biological aging and factors such as geographic location, pollution levels (e.g., air quality), proximity to and access to green spaces, healthy food sources, educational institutions, GP offices, medical facilities, medication use, procedures performed, and more.

POTENTIAL PARTNERS

• Ministry of Health (to improve eZdrave)

GOAL

• Introduce lessons and materials on aging and longevity into school curricula, starting with private schools.
• Secure an official requirement from the Ministry of Education and Science that future editions of biology textbooks include lessons on aging and longevity.
• The result would be greater awareness among young people of aging, the mechanisms behind it, and the ways it can be influenced, so that they adopt healthy practices in daily life and encourage older people to do the same. We also hope some students will become genuinely interested in aging and longevity and pursue a professional path in the field.

STRATEGY

• Create and launch a pilot educational programme in select private schools to introduce students to the fundamentals of the biology of aging, current longevity practices, and innovative approaches under development.
• Improve the programme based on feedback from teachers and students.
• The pilot programme would serve as proof of concept, build allies among teachers and principals, and accelerate the adoption of official lessons in the national curriculum once we formally move in that direction with the Ministry.

POTENTIAL PARTNERS

• Private schools in Sofia
• Ministry of Education and Science

GOAL

• Create a forum for the exchange of knowledge, ideas, and collaboration among medical professionals, scientists, longevity clinics, and other individuals/organisations working in the field of longevity.
• Coordinate efforts to develop the medical aspect of longevity in Bulgaria and position the country as a regional leader in this field.

STRATEGY

• Form a partnership with the Bulgarian Longevity Association (BLA) for the joint organisation of the event.
• Recruit highly qualified speakers from Bulgaria and abroad to present the latest research, clinical practices, and innovations in medical longevity.
• Find sponsors to finance the event and to secure media coverage.

PARTNERS AND SPONSORS

• Bulgarian Longevity Association (BLA)
• Geneva College for Longevity Science (GCLS)
• Eli Lilly and Company
• Novo Nordisk
• Beiersdorf

GOAL

• Turn longevity science into something real, accessible, and experienceable for people in Sofia through movement, community, education, and practical activities for all ages.
• Build a recognisable annual initiative that promotes prevention, healthy living, and scientific progress in aging.

STRATEGY

• Two flagship events:
  • Longevity Fest conference
  • HackAging Bulgaria hackathon
• A seven-day programme of activities across different parts of Sofia led by partners and sponsors:
  • Morning sport events and activities for children, adults 18-60, and adults 60+.
  • Urban workshops on nutrition, sleep, stress management, and prevention.
  • Hands-on demonstrations and mini-lectures on longevity in parks, libraries, and cultural centres.
  • Open days at clinics, sports centres, and other partners.
  • Discounts on tests, procedures, and classes.
• A media and digital campaign, “Live Longer, Live Better,” through videos, interviews, social media, and partner channels.
• A strong emphasis on community participation through events that encourage movement, connection, social engagement, and informed health choices.
• Collect participant feedback to assess impact and inform future editions.

POTENTIAL PARTNERS

• Longevity Fest
• Sofia Municipality for logistics, venues, and civic engagement.
• Universities and research institutions for lecture and panel expertise.
• Sports clubs, fitness organisations, and healthy-food brands for events, demonstrations, and prizes.
• Media partners to drive coverage and engagement.

EXPECTED OUTCOMES

• Strong national visibility and positioning of Sofia as a city that supports active and healthy longevity.
• A lasting annual tradition: “Longevity Week - Sofia” as a permanent element in the city calendar.
• Proof through action that BABA is not only an analytical organisation, but a real movement with concrete public impact.
• Greater civic engagement with health, prevention, and aging science.